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In recent years,
few notions have
so fully
captured the
corporate
imagination as
that of
corporate social
responsibility
(CSR); its
relevance, role
and returns are
at the forefront
of corporate
consciousness
today. In this
presentation,
Prof. Sankar Sen
will provide an
overview of my
research on CSR,
which takes a
strategic,
stakeholder
(e.g.,
consumers,
employees,
investors)
approach to
understand its
short and
long-term
outcomes. The
presentation
will also
highlight some
of the
challenges
facing the
optimal
formulation,
implementation
and evaluation
of CSR
strategies.
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