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Survey of Chinese Newspapers in Selected Areas
By: Anna Lai
Ethnic newspapers play an
important role within the immigrant communities in New York.
Their contribution to the healing and rebuilding of New York
since 9/11 is generally recognized. In an attempt to measure
their impact on one of the Asian communities, a survey was
conducted by Ms. Ana Lai, of the Asian American / Asian
Research Institute, to assess the sales volume of the four
popular Chinese language daily newspapers.
The survey covered only selected areas
in Manhattan and in Brooklyn. A large area in Flushing,
Queens was omitted.
Areas covered in Manhattan include:
Allen St., Bayard St., Bowery St., Grand St., Hester
St., Pell St., Canal St., Centre St., Baxter St.,
Eldridge St., Lafayette St., Catherine St., East
Broadway., Henry St., Madison St., Chrystie St.,
Delancey St., Ludlow St., Division St., Rutgers St.,
Elizabeth St., Forsyth St., Saint James Place., Mott
St., Mulberry St., and Oliver St.
Areas covered in Brooklyn include: 7th
Avenue, 8th Avenue, Fort Hamilton Parkway, and Avenue U.
The survey was conducted on selected
dates in the months of June, July and August, 2002. 95
businesses were interviewed in Manhattan (with 17 no
responses), and 46 businesses were interviewed in
Brooklyn (with 3 no responses). The tabulation showed
that Sing Tao Daily clearly led the others in the sales
volume in selected areas of the two Chinese
neighborhoods in Manhattan and in Brooklyn.
Survey Findings
In Manhattan:
1. Sing Tao Daily sells
approximately 9, 260 copies per day during weekdays
and 11, 405 per day during weekends. A business may
sell Sing Tao up to 700 copies on a business day and
up to 2, 500 on a weekend.
2. World Journal sells
approximately 4, 202 copies per day during weekdays
and 4, 874 copies per day during weekends. A
business may sell World Journal up to 200 copies per
day during weekdays and 700 copies during a weekend.
3. Ming Pao Daily sells
approximately 2, 626 copies per day during weekdays
and 3, 741 per day during weekends. A business may
sell Ming Pao up to 200 copies per day during
weekdays and 500 copies per day on a weekend.
4. China Press sells approximately
1, 603 copies per day during weekdays and 1, 986 per
day during weekends. A business may sell China Press
up to 120 copies during weekdays and 350 copies on a
weekend.
In Brooklyn:
1. Sing Tao Daily sells
approximately 2, 722 copies per day during weekdays
and 2, 747 per day during weekends. A business may
sell Sing Tao up to 280 copies daily (weekdays and
weekends).
2. World Journal sells
approximately 1, 201 copies per day during weekdays
and 1, 236 copies per day during weekends. A
business may sell World Journal up to 200 copies
daily (weekdays and weekends).
3. Ming Pao Daily sells
approximately 949 copies per day during weekdays and
1, 594 per day during weekends. A business may sell
Ming Pao up to 120 copies per day during weekdays
and 200 copies per day on a weekend.
4. China Press sells approximately
576 copies per day during business day and 574
copies per day during weekends. A business may sell
China Press up to 100 copies daily (weekdays and
weekends).
The survey indicated that the more
businesses sell newspapers in one area, the less
newspapers are being sold in each business. In Mott
Street, Sing Tao Daily, for instance, can only be sold
up to 200 copies (weekday) and 120 copies (weekend)
because there are 10 locations that are almost next to
each other. In Catherine Street, on the other hand,
there are only 6 locations that sell newspapers, and
each of them is approximately two blocks away from each
other. Hence, Sing Tao Daily can be sold up to 400
copies daily (weekdays & weekends).
Sales Volume (daily)
| |
Brooklyn |
Manhattan |
| |
Weekday |
Weekend |
Weekday |
Weekend |
|
Sing Tao Daily |
2, 722 |
2, 747 |
9, 290 |
11, 405 |
|
World Journal |
1, 201 |
1, 236 |
4, 202 |
4, 874 |
|
Ming Pao Daily |
949 |
1, 594 |
2, 626 |
3, 741 |
|
China Press |
576 |
574 |
1, 603 |
1, 986 |
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